BUSINESS MARKETING COURSE OUTLINE

Course Overview

The Business Marketing Course at Zebra Liquid Enterprises is a comprehensive 1-month vocational training program designed to equip entrepreneurs and small business owners with essential marketing and sales skills. This course covers a wide range of topics, including market research, branding, digital marketing, sales strategies, and customer relationship management. By empowering participants with effective marketing techniques, this program aims to foster business growth and enhance competitive advantage in the marketplace.

Targeting entrepreneurs, small business owners, and aspiring marketers, this program combines theoretical instruction with practical exercises, ensuring graduates can effectively promote their products and services, drive sales, and grow their businesses.

Course Objectives

By the end of the course, participants will:

1. Understand the fundamentals of marketing and its role in business success.

2. Acquire practical skills in market research and customer segmentation.

3. Learn effective branding and positioning strategies to enhance market visibility.

4. Develop knowledge of digital marketing tools and techniques.

5. Explore sales strategies and customer relationship management.

6. Gain insights into creating and implementing a comprehensive marketing plan.

Course Structure and Topics

Week 1: Introduction to Marketing and Market Research

• Overview of Marketing: Importance of marketing in business growth and sustainability.

• Understanding Market Research: Techniques for gathering and analyzing market data.

• Customer Segmentation: Identifying target markets and understanding customer needs.

• Competitor Analysis: Analyzing competitors to inform marketing strategies.

Hands-On Practice:

• Conducting a simple market research survey to identify customer preferences.

• Analyzing competitor marketing strategies and positioning.

Week 2: Branding and Positioning

• Branding Basics: Understanding the importance of branding in building customer loyalty.

• Developing a Brand Identity: Creating logos, taglines, and brand messaging.

• Market Positioning: Strategies for positioning products/services in the market.

• Value Proposition: Defining what makes your business unique and appealing to customers.

Hands-On Practice:

• Creating a brand identity and value proposition for a business idea.

• Developing marketing materials that reflect the brand identity.

Week 3: Digital Marketing Strategies

• Introduction to Digital Marketing: Overview of online marketing channels and their benefits.

• Social Media Marketing: Strategies for promoting businesses on social media platforms.

• Search Engine Optimization (SEO): Techniques for improving website visibility on search engines.

• Content Marketing: Creating valuable content to attract and engage customers.

Hands-On Practice:

• Developing a social media marketing plan for a small business.

• Creating content for a blog or social media post that aligns with the brand.

Week 4: Sales Strategies and Customer Relationship Management (CRM)

• Effective Sales Techniques: Understanding the sales process and building rapport with customers.

• Negotiation Skills: Techniques for successful negotiations and closing sales.

• Customer Relationship Management (CRM): Tools and strategies for managing customer relationships.

• Measuring Marketing Success: Key performance indicators (KPIs) to evaluate marketing effectiveness.

Hands-On Practice:

• Role-playing sales scenarios to practice effective selling techniques.

• Setting up a basic CRM system to track customer interactions and sales.

Training Approach

• Trainer-Learner Ratio: 1 trainer per 30 learners to ensure personalized instruction.

• 80% Practical Learning: Emphasis on hands-on experience to reinforce marketing skills.

• Follow-Up Support:

  • 6 months of mentorship to assist in implementing marketing strategies.

  • Guidance in connecting with local marketing resources and networks.

  • Support in obtaining any necessary business licenses or certifications.

Assessment and Certification

Participants will be assessed through:

1. Practical Skills Assessment: Demonstrating market research, branding, and sales techniques.

2. Marketing Plan Presentation: Developing and presenting a comprehensive marketing plan for a business.

Graduates will receive a Certificate of Competency from Zebra Liquid Enterprises, with additional guidance for DIT certification as needed.

Target Audience

• Entrepreneurs, small business owners, and aspiring marketers.

• Individuals seeking to improve their marketing and sales skills to enhance business performance.

• Organizations promoting entrepreneurship and small business development.

Community Impact and Market Access

Through this program, Zebra Liquid Enterprises aims to empower participants with skills that enable them to create effective marketing strategies and drive sales. Graduates will be linked to local business networks, marketing agencies, and resources to maximize their business prospects. Access to Village Savings and Loan Associations (VSLA) will provide additional support for startup capital and business growth.

Why Choose Zebra Liquid Enterprises for Business Marketing Training?

• Established Expertise: Trained over 10,000 beneficiaries in various vocational skills.

• Hands-On Learning: 80% of the course focused on practical marketing techniques.

• Ongoing Support: 6 months of mentorship to ensure a successful transition into the market.

• Market Access: Assistance in connecting with local markets and marketing resources.

• Focus on Sustainability: Emphasis on building resilient marketing strategies for long-term success.

Enroll in Zebra Liquid Enterprises' Business Marketing Course and gain the skills to effectively promote your business and increase sales. With expert guidance and ongoing support, you’ll be well-equipped to navigate the competitive market landscape and achieve your business goals.